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GLORIA PANDUWINATA SAMOSIR Pengarang Prof. Dr. Drs. Milisi Sembiring, M.Hum. Dosen Pembimbing 1 Dr. Charles Silalahi, S.Pd., M.Hum. Dosen Pembimbing 2

This study analyzes the use of conceptual metaphors in the selected song lyrics of Bruno Mars, based on the theoretical framework of George Lakoff and Mark Johnson. The research aims to identify and classify the types of metaphors used, as well as to analyze their meanings and contributions to the overall themes and emotional impact of the songs. Using a qualitative descriptive method, the study examines ten popular songs, including "Grenade," "Just the Way You Are," and "When I Was Your Man." The findings reveal 48 conceptual metaphors, consisting of 27 ontological metaphors, 11 structural metaphors, and 10 orientational metaphors. The dominance of ontological metaphors indicates Bruno Mars's tendency to concretize abstract emotions and experiences into tangible entities, thereby enhancing listener comprehension and emotional connection. The strategic combination of these metaphor types enriches the lyrical narrative, transforming personal experiences into universal expressions. This research highlighting the significant role of figurative language in popular music. Keyword : Conceptual Metaphor, Bruno Mars, Lakoff and Johnson, Song Lyrics.